Craft and visual details

Driving understanding of eSignature workflow

A pattern for showing progression across a workflow. After explorations of the UI element, I brought it to life with motion: hover and select states, icon animation, and a line gradient marking progress.

Playfully building trust in our product

Metrics drive impact up front, and testimonials get revealed on hover, so the page stays light and playful. It shows impact and social proof on a surface where we drive users to book a demo.

Lead generation landing page for Dropbox Sign

Trust is the blocker on this buy, so the security badges and G2 ratings sit high on the page instead of at the bottom. Everything else is in service of getting the demo request submitted.

Awareness and education for integrations with Dropbox's AI product, Dash

The challenge was giving enough context on each integration without turning the page into a wall of text. Logos drive recognition, and a concise line of copy per app drives context, so people can scan quickly and find the app most relevant to them.

Integration detail page, Airtable

A modular template that scaled to 30+ connectors. Each page leads with the job it unblocks, with prompts for our target personas sitting right next to the conversion points. The goal is getting new users to download Dash for an integration, and helping existing users get more out of what they already have.